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Taking the lid off its highly anticipated next great revolution in television, Verizon Wireless officially went live with V Cast Mobile TV in 20 select markets today. The service, which is hosted a separate network by technology partner MediaFLO USA, is commercially rolling out in Western U.S. markets such as Albuquerque, N.M., and Denver, as well as some Midwestern markets such as Dallas and Kansas City.
Although Verizon did not provide a complete list of the live markets, Verizon Wireless Spokesman Jeffrey Nelson says the FCC's 700 MHz spectrum clearing efforts provides a preview roadmap of the likely rollout plan and that it will first unfold in the Western United States. The 700MHz spectrum that MediaFLO uses must first be cleared of the existing TV broadcast users.
At rollout, V Cast Mobile TV features the full complement of eight channels running 24/7. According to Nelson, the program lineup will include a combination of simulcast, time-shifted and Golden Oldie rerun programming, depending on the individual broadcast partners. Programming on the eight channels comes from CBS, Comedy Central, ESPN, Fox, MTV, NBC News, NBC Entertainment, and Nickelodeon.
Programming content will differ based on the broadcaster and channel. Specifically, MTV is offering live simulcast programming that mirrors its regular TV channel. ESPN is broadcasting live college football and basketball games. And just in time for March Madness, Fox and CBS both plan to offer NCAA games. Besides sports, news and popular TV shows, Fox also is offering its most popular programs such as "24" and "Prison Break" time-shifted from their regular TV timeslots. Besides its own March Madness games, the CBS channel also is showing soap operas, which it will time-shift so viewers may catch up with their favorite serials outside the 9-to-5 timeframe. The NBC channel is simulcasting "The Late Show with Jay Leno," "HEROES" and "Friday Night Lights."
Earlier this year at the CES show in Las Vegas, John Stratton, Verizon Wireless' Chief Marketing Officer, promised the service would be "priced to sell, not to admire." Beginning today, pricing for V Cast Mobile TV is $15 a month, or $25 a month for unlimited Mobile TV, regular V Cast services and mobile Internet. ...
Re: Catch HEROES on your cell with VCast Mobile TV soon!
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Originally Posted by Mathsorcerer
Oh. That's why I have DVR .
Tivo also does the trick, of course. You could also go the youtube or nbc.com route if you want. Don't know if I'd wanna watch Heroes on a cell phone though.