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New Ad-Supported Content Will Be Showcased on 'NBC 24/7' - NBC Universal's Video Player
New Live Premiere Blogs to Accompany Every Show on NBC
BURBANK, Calif. -– September 13, 2006 -- NBC today announced plans to stream full episodes of its new Fall primetime shows on www.nbc.com for free.
The ad-supported model will allow viewers to watch episodes of their favorite NBC primetime shows on NBC 24/7, NBC Universal's video player which will re-launch on October 1st with a new enhanced high-resolution, large-format version.
Additionally, nbc.com will feature live premiere blogs from the creators, producers or cast members for every show on the air (complete list follows below). All new, returning, scripted or reality shows will host a live blog immediately after the premiere episode. Viewers will be encouraged to engage in a dialogue with the creator, producer or cast member about the episode as soon as the broadcast concludes.
The announcement was made by Jeff Gaspin, President, NBC Universal Cable Entertainment, Digital Content and Cross-Network Strategy.
"When you launch a new season, it's important that you get the shows in front of as many eyeballs as possible," said Gaspin. "We've created a variety of new, engaging digital offerings to generate excitement and drive viewership to the network."
NBC.com will offer the following programming after the network broadcast:
The first four episodes of "30 Rock," the new comedy starring Tina Fey (who also created the series), Tracy Morgan and Alec Baldwin and the new comedy "Twenty Good Years," starring Emmy winner John Lithgow ("3rd Rock from the Sun") and Jeffrey Tambor ("Arrested Development").
In addition, nbc.com will provide eight episodes of the new dramas "Kidnapped," starring Jeremy Sisto ("Six Feet Under"), Delroy Lindo ("The Cider House Rules"), Emmy winner Dana Delany ("China Beach") and Oscar winner Tim Hutton ("Ordinary People"); "Friday Night Lights," the new drama based on the theatrical film hit about high school Texas football starring Kyle Chandler ("King Kong"); "Studio 60 on the Sunset Strip," the critically acclaimed new drama from Emmy-winning executive producers Aaron Sorkin and Thomas Schlamme ("The West Wing"); and "Heroes," the controversial and fresh new drama about ordinary people who discover their have extraordinary powers, starring Milo Ventimiglia ("The Bedford Diaries").