Milo Ventimiglia: Commercial Director

The cast of Heroes, including Hayden Panettiere, Zachary Quinto, Greg Grunberg, Jack Coleman, Adrian Pasdar (and wife Natalie), and Masi Oka, came out in force last night to support fellow Hero Milo Ventimiglia at the world premiere of his “It’s a Mall World” series of commercials at the ArcLight Theatre on Tuesday in Hollywood. The commercials, called “webisodes”, will premiere on August 1st during MTV’s Real World: Sydney and will also be available for viewing at AmericanEagle.com.

It’s a Mall World explores the amusingly tortured lives and twisted relationships of two record store employees, a hot ‘greeter’ at the American Eagle boutique, a slightly nuts sales chick from the scanties store and a bad-boy poseur from the mall juice bar.

So what’s next for Milo — directing episodes of Heroes? Or maybe Origins?

Here are some pictures of the Heroes cast at the premiere. (Head over here for more.)